01
Know where to buy
Street-level knowledge matters. Joe focuses on selected East Midlands markets where he understands the tenant demand, the local numbers and the difference between one area and the next.
Not ready to talk yet? Start with Joe's free East Midlands Property Investment Guide.
Not ready to talk yet?
Start with Joe's free East Midlands Property Investment Guide.
Not ready to talk yet? Start with Joe's free East Midlands Property Investment Guide.
Download here.
Got capital sat in the bank, but no time or idea how to put it to work?
Grow your wealth through Buy-to-Let in the East Midlands, with the entire process managed for you.
Hi, I’m Joe Martin. I help busy professionals and business owners put their capital to work in Buy-to-Let property, creating additional income now while building wealth for the longer term.
And you don’t need to become a local property expert or manage any of it yourself. I’m on the ground in the East Midlands, with the local knowledge, people and process to take care of everything for you, while you stay focused on the career, business and life you’ve already built.
Joe MartinFounder · Investor · Your main point of contact
INDEPENDENT CLIENT FEEDBACK
Honest, straightforward support from the first conversation onwards.
Real feedback from investor clients who wanted clarity, guidance and hands-free support.
READ CLIENT STORIES£3.5M+Client property secured
£680K+Value added to date
East MidlandsLocal investment focus
Hands-freeOne point of contact
PROPERTY INTRODUCTION PROMISE
We agree your criteria. Then the clock starts.
If I can’t introduce a property that reasonably meets those agreed criteria within 90 days, I’ll refund your reservation and onboarding fee.
What’s really holding you back?
Having capital is one thing. Knowing how best to put it to work is another.
Your money is sitting in a savings account earning next to nothing.
Your pension may not give you the choices you want later.
You still haven’t built the assets you want to leave your family.
Property keeps coming up as the answer.But every time you get close, the same thoughts stop you:
More to get right
The rules have changed
Section 21 has gone. Tenancies are rolling on. There is more compliance and more paperwork to get right.
Your time is already spoken for
No time to become a property expert
No evenings for endless research. No desire to build a local team from scratch. No obvious person to trust.
So you wait, and the money keeps sitting there…
The difference between getting it right and getting it wrong
Most people in your position have the funds and the intention. What they don’t have is the right people. And that’s where things can unravel. Nearly every deal that turns sour shares some version of the same three faults:
The wrong property
In the wrong area
With the wrong people behind it
The Renters’ Rights Act has raised the bar. The way you buy, prepare, let and manage a property matters more than ever.
For investors who get this right, it always comes down to knowledge and people.
INVESTOR CLIENT FEEDBACK
“His guidance made the whole process feel simple, even as a complete beginner.”Read the full review on Trustpilot
A simpler way forward
Think a hands-free approach could work for you?
Have a quick conversation with Joe and see whether the service fits what you’re looking to achieve.
Why this works
You don’t need to build the network.
You can plug into ours.
Good property investment is rarely just about finding a house that looks cheap. You need to know where to buy, what the numbers should look like, who to trust when work needs doing and who can take over once the property is ready to let.
That is the part Joe has spent years building in the East Midlands.
02
Know who to call
Property rarely involves one person. Joe has established relationships with brokers, solicitors, trades and letting professionals who can be brought in at the right stage.
03
One person coordinates it
You make the investment decisions. Joe stays involved behind the scenes, coordinates the relevant people and keeps the process moving without turning you into the project manager.
And because that network is already on the ground, you don’t need to be.The process can be handled remotely, from the first conversation through to a property being ready for the letting stage.
East Midlands focus
One region. Deep local knowledge.
Joe does not try to source property everywhere. He focuses on a defined part of the East Midlands, where different towns can suit different investment goals and where local judgement can make a real difference.
Cash FlowIncome-led locationsGainsborough · Worksop · Mansfield
BalancePrice, rent and longer-term potentialLincoln · Newark · Retford
GrowthLonger-term growth driversNottingham · Derby
People on the ground
When work needs doing, Joe already knows who to call.
Finding the property is only part of the job. Once you complete, refurbishment and preparation may need coordinating before the property can produce rent.
Joe already works with local trades and property professionals who understand the standard required. Investors Platform project manages the refurbishment process for you, coordinating the people, the work and the moving parts through to rent-ready.
LOCAL DELIVERY TEAMAn example of the people helping take a property from purchase to rent-ready.
What this looks like for an investor
The network only matters if it makes the process easier for you.
Tom started out deciding whether his money should go into stocks and shares or property. What he wanted was someone who could explain the process without trying to sell him something.
INVESTOR CLIENT FEEDBACK
Tom Saunders · First property purchase through Investors Platform
“There’s no salesman pitch, there’s just honest discussion.”
Tom says Joe walked him through the service step by step, was patient and knowledgeable, and helped him understand what property investing could look like before he made a decision.
He has since completed on his first property. In his feedback, Tom said it was purchased below market value and that he expected it to return around 35% on investment in the first year.
Joe stayed involved when issues arose. Tom chose to remain more involved because he wanted to use the purchase as a learning opportunity, but says he could have taken much more of a back seat.
“I would not hesitate in recommending Joe’s services to friends or family.”
Tom Saunders · Investor client Read the full review on TrustpilotWant this handled for you?
Want Joe and the network to take care of the moving parts?
Tell Joe what you’re looking to achieve and he’ll explain whether the hands-free service could be a sensible fit.
See the model in action
See how the process works, in a couple of minutes.
A quick overview of what happens from the first conversation through to a property being ready for the letting stage.
REQUEST A CALLBACK FROM JOE
If the model makes sense and you want to discuss what it could look like for you, start with a short call.
The 90-Day Property Introduction Promise
You’re not paying the full fee upfront and hoping something turns up.
We agree exactly what you’re looking for before the clock starts. If I can’t introduce a property that reasonably meets those agreed criteria within 90 days, I’ll refund your £500 reservation and onboarding payment.
Start with £500. That reservation and onboarding payment forms part of the overall service fee. Your full service fee and payment milestones are confirmed clearly in writing before you proceed, and the next payment is only triggered after you approve a property.
TO BEGIN£500Reservation and onboarding payment. This forms part of your overall service fee.
NEXT PAYMENTPROPERTY APPROVEDThe next stage of the service fee becomes due only once you’ve reviewed a property and decided to proceed.
FINAL PAYMENTON COMPLETIONThe final stage of the service fee is paid when your property purchase completes.
The £500 refund applies only under the agreed 90-Day Property Introduction Promise terms. The Promise is a service commitment, not a guarantee of yield, rent, capital growth or investment performance. It applies where agreed criteria remain materially unchanged, you remain engaged and the required funds or finance are available.
If an agreed property falls through: where there is a genuine property-related reason, you will not be charged a second property-finding fee for the replacement search. Exact treatment is set out in the written terms.
CLIENT FEEDBACK
“Joe went above and beyond for me. I really couldn’t have asked for any more from him.”
Sarah Russo · Investor client Read the full review on Trustpilot
Investor story · Vikram & Deepak
From being let down elsewhere to a relationship built on trust.
Vikram and Deepak came to Joe after a poor experience with another property company. What mattered next wasn’t a big promise. It was clear communication, local knowledge and someone who would tackle the moving parts.
That relationship has continued beyond the first purchase, including buying alongside business partners and recommending Joe to family and friends.
“With Joe, there were no obstacles. He tackled everything, making it easy to invest with him.”Deepak Datta · Investor client Read the full review on Trustpilot
“He’s taken the stress out of the sourcing process by presenting me with well-researched, high-quality deals that actually stack up.”Vikram Datta · Investor client Read the full review on Trustpilot
What are you actually investing for?
The East Midlands isn’t one market.
Some areas suit income, some suit growth, some sit in between. The job is matching the area, property and numbers to what you actually want the investment to do.
£
Cash Flow
For investors who want income first, with lower entry prices and strong tenant demand at affordable rents.
GAINSBOROUGH · WORKSOP · MANSFIELD
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Balance
A workable balance of price, rent and long-term potential. Lincoln is where Joe holds his own portfolio and knows the market best.
LINCOLN · NEWARK · RETFORD
↗
Growth
For investors playing the longer game, with larger economies, deeper tenant demand and regeneration-led growth drivers.
NOTTINGHAM · DERBY
The hands-free process
You make the investment decisions.
I coordinate the execution.
A clear six-step journey designed so you know where you are, what happens next and who is responsible.
01 · INITIAL CALL
See if it makes sense
A quick 10–15 minute call. I get to know what you’re looking to achieve, what capital you have available and whether I can genuinely help.
OUTCOME · A sensible next step
02 · STRATEGY
Agree your criteria
A 45–60 minute Zoom call to go through your investment criteria in detail, including budget, funding, goals and target areas. I also explain exactly how the process works.
OUTCOME · Clear buying criteria
03 · ONBOARD
Confirm everything in writing
Fee milestones are agreed, documents are signed digitally and the usual ID, AML and onboarding checks are handled remotely. Your £500 reservation and onboarding payment forms part of the overall service fee.
90-DAY PROMISE BEGINS
04 · PROPERTY
The right property found
I bring you the full picture: purchase price, expected rent, refurbishment, tenant demand and the numbers behind it. You review it, ask questions and decide whether it’s right for you.
OUTCOME · You approve or pass
05 · REFURB
Works coordinated
Where refurbishment is needed, I coordinate the renovation through the local trades I use, keep the work moving and keep you updated. You don’t make day-to-day decisions about tiling.
OUTCOME · Rent-ready property
06 · LETTING
Ready for the letting stage
Once the property is ready, a vetted tenant can be placed through the letting side of the business and ongoing management can be handled for you.
OUTCOME · Hands-free ownership
CLIENT FEEDBACK
“Joe made the transition for us to become property investors very easy. Communication was excellent throughout the purchase.”
Owen Brooks · Investor client Read the full review on Trustpilot
BEFORE INVESTORS PLATFORMNetwork Rail · East Coast Main Line
The story behind Investors Platform
I didn’t come from money.
I came from the railway.
I didn’t come from money. I came from the railway.
I grew up just outside Lincoln and started buying property while I was still working full time as an engineering team leader on the East Coast Main Line. Nights, weekends and long shifts carried on; property had to fit around whatever time was left.
My first property cost £92,000. After a £25,000 renovation it was valued at £135,000 and rented for £850 a month. The following year I bought again: £89,000 purchase, £11,000 renovation, £135,000 valuation and £825 a month rent.
The railway taught me something I still use every day: problems don’t improve by avoiding them. You communicate clearly, get the right people involved and keep things moving. That mindset, plus the network I built for my own properties, became the foundation for Investors Platform.
Historical examples from Joe’s own portfolio. Property values, rents and costs vary and are not guarantees of future performance.
Investor story · Rajesh
He’d thought about property for years.
Then he finally moved.
Rajesh is an accountant based in North London. He had wanted to invest in property for a long time, but every time he got close the same questions came back: what should he buy, where should he buy it, and who could he trust to help?
Joe helped him move from thinking about it to owning a Buy-to-Let in Lincoln, with the property, refurbishment, tenanting and ongoing management coordinated for him.
“Joe handled absolutely everything: he brought in a brilliant builder for the refurbishment, secured great tenants, and now manages the property seamlessly.”Rajesh · Investor client Read the full review on Trustpilot
Free guide
East Midlands property investment guide.A clearer way to understand the model before you pick up the phone.
Still researching?
Download my hands-free property investment guide.
I put together a straightforward guide for anyone who wants to understand the numbers before picking up the phone. It gives you enough context to decide whether this approach makes sense for you.
What a £50,000 investment can realistically look like over 10 to 20 yearsHow rental income and leverage work together in practiceExactly how I find, refurbish and get a property ready for tenants from start to finish
GET THE FREE INVESTMENT GUIDE▶ GO DEEPER ON YOUTUBE
See how Joe thinks before you pick up the phone.
Real deals with the actual numbers. Renovation walkthroughs. East Midlands locations. Conversations with investors and property professionals.
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REAL DEALSThe numbers behind a Buy-to-Let opportunity
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REFURB WALKTHROUGHSWhat actually happens after completion
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INVESTMENT AREASWhat Joe looks for street by street
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JOE’S APPROACHLocal knowledge without the property hype
Questions investors ask
Everything you need to know before we speak.
What areas do you specialise in?
Investors Platform focuses on Buy-to-Let opportunities across selected East Midlands markets, including Lincoln, Nottingham, Derby and surrounding towns depending on whether your priority is cash flow, growth or a balance of the two.
How are the service fees structured?
You begin with a £500 reservation and onboarding payment, which forms part of the overall service fee. The next payment is only triggered once you have reviewed and approved a property, with the final payment due on completion. Your full service fee and payment milestones are confirmed clearly in writing before you proceed.
How does the 90-Day Property Introduction Promise work?
Once you are onboarded and your investment criteria are agreed, Investors Platform has 90 days to introduce a property that reasonably meets those criteria. If that does not happen, the £500 reservation and onboarding payment is refunded, subject to the agreed Promise terms. It is a service promise, not a guarantee of investment performance.
How much capital do I need?
It depends on the property and criteria agreed on your first calls. The current working guide is that roughly £45,000 to £55,000 can cover a typical all-in investment, but the actual figure varies with purchase price, finance, refurbishment, taxes, professional fees and your individual circumstances.
Do I need to be based in the East Midlands?
No. Investors Platform works with investors based across the UK and overseas. The process can be handled remotely, so you do not need to view properties or manage trades personally.
How do I stay informed?
Communication is kept simple and direct. You receive updates as the purchase and refurbishment progress, with Joe acting as your main point of contact and coordinating the relevant professional team.
What happens after the refurbishment?
Once the property is ready for the letting stage, tenant-find and ongoing management can be handled through the letting side of the business, or you can choose how you want the property managed.
How do I know the business is accountable?
Investors Platform publishes its compliance registrations and confirms fees, milestones and service terms in writing. Current references shown on the existing site include AML registration XKML00000199336, PRS membership PRS046578 and ICO registration ZB712629.
Are returns guaranteed?
No. Property values, rents, finance costs, voids and expenditure can change. The 90-Day Promise relates only to the property-introduction service and should never be read as a guarantee of yield, rental income, capital growth or future performance.
Prototype note: fee, Promise and compliance wording should be checked against final signed terms before launch.
The first step is simply a conversation
Thinking about property, but still not sure whether it’s right for you?
Tell Joe where you are, what you want the money to do and what has stopped you so far. If the service makes sense, he’ll explain the next step. If it doesn’t, you’ll know that too.
Your first call
Joe MartinFounder · Investors PlatformYour main point of contact from the first conversation onwards. If you want to talk it through properly before making any decisions, that conversation starts with Joe.
Hands-free Buy-to-Let property investment across the East Midlands, built around local knowledge, clear numbers and one point of contact.
Investors Platform Ltd · Company No. 15701996 · AML Registration XKML00000199336 · PRS Membership PRS046578 · ICO Registration ZB712629
© 2026 Investors Platform Ltd. All rights reserved.
Property investment carries risk. Property values, rental income, costs and investment performance are not guaranteed and can change over time. Client stories relate to individual projects and are not an indication of future performance. Carry out your own due diligence and seek appropriate professional advice before making an investment decision.